{"id":1,"date":"2023-07-08T12:55:20","date_gmt":"2023-07-08T12:55:20","guid":{"rendered":"http:\/\/raj.brandsadvisor.in\/?p=1"},"modified":"2024-02-12T05:32:21","modified_gmt":"2024-02-12T05:32:21","slug":"digital-marketing-projects","status":"publish","type":"post","link":"https:\/\/brandsadvisor.in\/rajlugun\/digital-marketing-projects\/","title":{"rendered":"Projects In Digital Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Throughout my journey in digital marketing, I have been fortunate enough to have worked on several projects&nbsp;that have allowed me to develop a deep understanding of various marketing strategies and tactics. From conducting a market opportunity analysis for Protinex to successfully executing Facebook and Google ad campaigns, my experience in digital marketing has equipped me with the skills needed to drive results. Take a look at some of my projects below and see how I can help take your business to the next level.<\/p>\n\n\n\n<div class=\"alignwide blockart-section blockart-section-d25dd9a9 alignwide\"><div class=\"blockart-container\"><div class=\"blockart-section-inner\">\n<div class=\"blockart-column blockart-column-5d0d6878\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-7ac88525\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1145 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/seo-audit.webp\" alt=\"\" height=\"331\" width=\"490\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/seo-audit.webp 490w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/seo-audit-300x203.webp 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/figure>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-a8d023ee\">1) <a href=\"https:\/\/docs.google.com\/presentation\/d\/1x2gWAjeYuKzQ3Wcj_gj8s4TbhLdyDKTB\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" data-type=\"link\" data-id=\"https:\/\/docs.google.com\/presentation\/d\/1x2gWAjeYuKzQ3Wcj_gj8s4TbhLdyDKTB\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" target=\"_blank\" rel=\"noreferrer noopener\">SEO Audit<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On-page SEO, off-page SEO, Technical SEO, SEO tools selection, etc.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Successfully performed on-page SEO for the personal blog using Yoast plugin and following best practices.<\/li>\n\n\n\n<li>Set up permalinks for blog pages and posts, improving website structure and navigation.<\/li>\n\n\n\n<li>Analyzed and implemented SEO suggestions provided by Yoast footer on each page and post.<\/li>\n\n\n\n<li>Increased visibility and organic traffic to personal blogs through effective SEO strategies.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"blockart-column blockart-column-012c299c\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-64cda29c\"><img decoding=\"async\" class=\"wp-image-1146 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Facebook_Upgrad_page.webp\" alt=\"\" height=\"331\" width=\"491\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Facebook_Upgrad_page.webp 491w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Facebook_Upgrad_page-300x202.webp 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-9b732aa7\">2) <a href=\"https:\/\/docs.google.com\/presentation\/d\/16cT5hPD0H9Ca6Z8zPlbfI8tpbeEfoM9h\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" data-type=\"link\" data-id=\"https:\/\/docs.google.com\/presentation\/d\/16cT5hPD0H9Ca6Z8zPlbfI8tpbeEfoM9h\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ad Campaign<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign setup, audience targeting, funnel creation, remarketing, etc. Successfully executed a campaign with the primary objective of driving quality traffic to a personal blog or website.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maintained consistency by focusing solely on the traffic objective, while also experimenting with other objectives for personal learning.<\/li>\n\n\n\n<li>Leveraged personal blog or website to promote and drive traffic to as part of the project.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide blockart-section blockart-section-32508e0f alignwide\"><div class=\"blockart-container\"><div class=\"blockart-section-inner\">\n<div class=\"blockart-column blockart-column-989c7a09\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-9604c4c8\"><img decoding=\"async\" class=\"wp-image-1143 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/protinex-case-study.webp\" alt=\"\" height=\"331\" width=\"491\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/protinex-case-study.webp 491w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/protinex-case-study-300x202.webp 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-138f2ffc\">3) <a href=\"https:\/\/drive.google.com\/file\/d\/11xMUCXXYJJ1FAIcdcq95b9eMR8jIK9hh\/view?usp=share_link\" data-type=\"link\" data-id=\"https:\/\/drive.google.com\/file\/d\/11xMUCXXYJJ1FAIcdcq95b9eMR8jIK9hh\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\">Protinex Case Study<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Market Opportunity Analysis Segmenting, Positioning, and Branding:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conducted market research to define target market segments for Protinex\u2019s products<\/li>\n\n\n\n<li>Utilized perceptual mapping techniques to analyze Protinex\u2019s past and current market positions<\/li>\n\n\n\n<li>Identified key elements for successful product positioning and developed a compelling positioning statement for Protinex<\/li>\n\n\n\n<li>Developed a comprehensive marketing mix strategy (4 P\u2019s) for Protinex, including product development, pricing, promotion, and distribution<\/li>\n\n\n\n<li>Formulated a digital marketing strategy to increase brand awareness and reach potential customers for Protinex.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"blockart-column blockart-column-bfba3e9a\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-e48638aa\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1144 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/WordPress-blog-Post.webp\" alt=\"\" height=\"331\" width=\"490\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/WordPress-blog-Post.webp 490w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/WordPress-blog-Post-300x203.webp 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/figure>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-24d08fb3\">4) <a href=\"https:\/\/docs.google.com\/presentation\/d\/16EWQWDw4nJ1SenW8ArdaS-Qacj8qwX20\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" data-type=\"link\" data-id=\"https:\/\/docs.google.com\/presentation\/d\/16EWQWDw4nJ1SenW8ArdaS-Qacj8qwX20\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress Blog Creation<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Industry-specific theme selection, blog creation, SEO, plugin selections, integration, etc. Successfully completed a live project involving the creation of a personal blog using WordPress.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chose a domain name and purchased it through GoDaddy.<\/li>\n\n\n\n<li>Purchased hosting space on GoDaddy to host the blog.<\/li>\n\n\n\n<li>Installed WordPress and configured two mandatory plugins (e.g., Yoast and Akismet).<\/li>\n\n\n\n<li>Created two pages and wrote two blog posts for the homepage.<\/li>\n\n\n\n<li>Integrated MonsterInsights to link Google Analytics to the blog for tracking and analysis.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide blockart-section blockart-section-02a3bdb2 alignwide\"><div class=\"blockart-container\"><div class=\"blockart-section-inner\">\n<div class=\"blockart-column blockart-column-fb12a5ab\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-88b67821\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1147 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Google-Ads-Search.webp\" alt=\"\" height=\"331\" width=\"490\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Google-Ads-Search.webp 490w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Google-Ads-Search-300x203.webp 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/figure>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-f2cb32e7\">5) <a href=\"https:\/\/docs.google.com\/presentation\/d\/1h7iN_C4vd-Q9spaFkBgHC5HU3j-w_cuu\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" data-type=\"link\" data-id=\"https:\/\/docs.google.com\/presentation\/d\/1h7iN_C4vd-Q9spaFkBgHC5HU3j-w_cuu\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search &amp; Display Ads<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Successfully completed a project focused on setting up a Google search and display campaign.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gained hands-on experience in the process of creating and managing a digital advertising campaign.<\/li>\n\n\n\n<li>Monitored and analyzed key metrics for Google Ads campaigns, including click-through rate (CTR), cost per click (CPC), and conversion rate.<\/li>\n\n\n\n<li>Successfully managed and optimized Google Ads campaigns, resulting in a significant increase in website traffic and leads.<\/li>\n\n\n\n<li>Demonstrated expertise in Google Ads by achieving a high-quality score and improving ad relevance for targeted audiences.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"blockart-column blockart-column-f6d1446d\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-7fe60d49\"><img decoding=\"async\" class=\"wp-image-1146 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Facebook_Upgrad_page.webp\" alt=\"\" height=\"331\" width=\"491\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Facebook_Upgrad_page.webp 491w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Facebook_Upgrad_page-300x202.webp 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-1a277ff3\">6) <a href=\"https:\/\/docs.google.com\/presentation\/d\/1ij4UNWkJWqo1QdF4pqu8BDwhECzOACc3\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" data-type=\"link\" data-id=\"https:\/\/docs.google.com\/presentation\/d\/1ij4UNWkJWqo1QdF4pqu8BDwhECzOACc3\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" target=\"_blank\" rel=\"noreferrer noopener\">Email Campaign<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Designed and executed successful email campaigns with high open and click-through rates.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyzed metrics including bounce rates, open rates, click-through rates, and conversions\/leads to improve campaign performance.<\/li>\n\n\n\n<li>Provided detailed analysis of campaign performance to inform decision-making and optimize future campaigns.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide blockart-section blockart-section-7f3226a2 alignwide\"><div class=\"blockart-container\"><div class=\"blockart-section-inner\">\n<div class=\"blockart-column blockart-column-416cac0e\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-fc88d9f8\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1150 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Google-analytics-4.jpeg\" alt=\"\" height=\"641\" width=\"1140\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Google-analytics-4.jpeg 1140w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Google-analytics-4-600x337.jpeg 600w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Google-analytics-4-300x169.jpeg 300w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Google-analytics-4-1024x576.jpeg 1024w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Google-analytics-4-768x432.jpeg 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-c1b7e0bc\">7) <a href=\"https:\/\/drive.google.com\/file\/d\/1OZezBZBCzkvWhezq1SoQzFToIo7pgeCn\/view?usp=share_link\" data-type=\"link\" data-id=\"https:\/\/drive.google.com\/file\/d\/1OZezBZBCzkvWhezq1SoQzFToIo7pgeCn\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Live reporting, Audience report, Behavior Report, Tags set up, Custom report set up, conversion analysis, etc.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conducted a comprehensive analysis of website traffic and user behavior using Google Analytics.<\/li>\n\n\n\n<li>Identified key areas of improvement, including high bounce rates and low conversion rates, and implemented solutions to address them.<\/li>\n\n\n\n<li>Developed customized reports and dashboards to monitor and track website performance and user behavior.<\/li>\n\n\n\n<li>Improved website navigation and user experience by identifying and fixing technical issues such as broken links and slow page load times.<\/li>\n\n\n\n<li>Increased website traffic and engagement by developing and executing targeted marketing campaigns based on audience segmentation and behavior.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"blockart-column blockart-column-25daafa7\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-2873d276\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1149 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/uber.webp\" alt=\"\" height=\"331\" width=\"491\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/uber.webp 491w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/uber-300x202.webp 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-65af8db0\">8) <a href=\"https:\/\/drive.google.com\/file\/d\/1_vf3DJ24RKT7SLsr0-Sf3ATYKwf8k_T9\/view?usp=share_link\" data-type=\"link\" data-id=\"https:\/\/drive.google.com\/file\/d\/1_vf3DJ24RKT7SLsr0-Sf3ATYKwf8k_T9\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\">Uber Capstone Project<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Audience analysis, market research, SWOT analysis, content ideas, &amp; Integrated digital marketing. The objective was to increase awareness and consideration among cab riders in India.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conducted market research to define the rider target audience for Uber, creating a detailed consumer persona including demographics, psychographics, pain points, and interests.<\/li>\n\n\n\n<li>Analyzed Uber\u2019s top competitors, identified their target markets, and conducted a SWOT analysis to evaluate Uber\u2019s strengths and weaknesses.<\/li>\n\n\n\n<li>Developed a digital marketing strategy by selecting at least six digital channels and defining objectives for each channel.<\/li>\n\n\n\n<li>Created content ideas and a calendar for each channel, centered around the campaign\u2019s overarching idea of safety with Uber.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Throughout my journey in digital marketing, I have been fortunate enough to have worked on several projects&nbsp;that have allowed me&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,45],"tags":[29,32,31,30,33],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-projects","category-experience","tag-digital-marketing","tag-email-marketing","tag-google-ads","tag-seo","tag-web-analytics"],"_links":{"self":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":5,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":4657,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts\/1\/revisions\/4657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/media\/4656"}],"wp:attachment":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}