{"id":1154,"date":"2023-07-08T13:53:57","date_gmt":"2023-07-08T13:53:57","guid":{"rendered":"https:\/\/raj.brandsadvisor.in\/?p=1154"},"modified":"2024-02-12T05:29:53","modified_gmt":"2024-02-12T05:29:53","slug":"my-branding-communication-projects","status":"publish","type":"post","link":"https:\/\/brandsadvisor.in\/rajlugun\/my-branding-communication-projects\/","title":{"rendered":"My Branding &#038; Communication Projects"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In my Branding &amp; Communication projects, my objective was to develop effective strategies that help brands achieve their goals and connect with their target audiences. I conducted a brand analysis, developed communication strategies, and presented successful campaign ideas. My expertise includes brand analysis, communication strategy development, social media management, influencer marketing, and visual identity development, which I can apply to future projects. These projects have equipped me with the skills needed to drive business success by connecting with target audiences effectively.<\/p>\n\n\n\n<div class=\"blockart-section blockart-section-32508e0f\"><div class=\"blockart-container\"><div class=\"blockart-section-inner\">\n<div class=\"blockart-column blockart-column-bfba3e9a\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-e48638aa\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1156 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/swiggy.webp\" alt=\"\" height=\"331\" width=\"490\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/swiggy.webp 490w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/swiggy-300x203.webp 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/figure>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-24d08fb3\">2) <a href=\"https:\/\/docs.google.com\/presentation\/d\/1kuk1MtunuDkUfIJ6zO4DkvyTZOSi2ht2\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" data-type=\"link\" data-id=\"https:\/\/docs.google.com\/presentation\/d\/1kuk1MtunuDkUfIJ6zO4DkvyTZOSi2ht2\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\">Swiggy Branding Case Study<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Budget plan, setting objectives and identifying the target audience, and marketing communication mix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have experience working on a case study focused on Swiggy, a leading food ordering app and delivery platform in India. Using my expertise in branding and communication, I developed ideas to enhance Swiggy\u2019s marketing strategy by following these five steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identified the target audience<\/li>\n\n\n\n<li>Set objectives<\/li>\n\n\n\n<li>Designed communication<\/li>\n\n\n\n<li>Prepared a budget<\/li>\n\n\n\n<li>Decided on the marketing communication mix.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"blockart-column blockart-column-989c7a09\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-9604c4c8\"><img decoding=\"async\" class=\"wp-image-1172 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/AIDA-Funnel-.webp\" alt=\"\" height=\"331\" width=\"491\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/AIDA-Funnel-.webp 491w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/AIDA-Funnel--300x202.webp 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-138f2ffc\">1) <a href=\"https:\/\/docs.google.com\/presentation\/d\/1wsUszkd02RdoXs5XdQhNCQ1zulKZNHeg\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" data-type=\"link\" data-id=\"https:\/\/docs.google.com\/presentation\/d\/1wsUszkd02RdoXs5XdQhNCQ1zulKZNHeg\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\">Digi Tag Case Study<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mapping each stage of product adoption to the AIDA model, market strategy for the target audience, brand messages for each stage, and channels\/mediums selections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Completed a case study on product adoption and market strategy development.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Successfully mapped each stage of product adoption to the AIDA model and provided a rationale for the placement of each stage in the funnel.<\/li>\n\n\n\n<li>Developed a market strategy for the target audience at different stages of product adoption by identifying key propositions for each stage and defining behavior change objectives.<\/li>\n\n\n\n<li>Created effective brand messages for each stage of product adoption that established the value of owning a digital identity and appealed to audiences across rural and urban classes.<\/li>\n\n\n\n<li>Identified and selected channels\/mediums for delivering the brand messages to the target audience at each stage of product adoption, providing a reason for the selection of each channel\/medium.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In my Branding &amp; Communication projects, my objective was to develop effective strategies that help brands achieve their goals and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,45],"tags":[26,28,27],"class_list":["post-1154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-projects","category-experience","tag-branding","tag-branding-communication","tag-communication"],"_links":{"self":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts\/1154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/comments?post=1154"}],"version-history":[{"count":3,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts\/1154\/revisions"}],"predecessor-version":[{"id":4654,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts\/1154\/revisions\/4654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/media\/4653"}],"wp:attachment":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/media?parent=1154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/categories?post=1154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/tags?post=1154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}