{"id":1159,"date":"2023-07-08T14:01:38","date_gmt":"2023-07-08T14:01:38","guid":{"rendered":"https:\/\/raj.brandsadvisor.in\/?p=1159"},"modified":"2024-02-12T05:28:39","modified_gmt":"2024-02-12T05:28:39","slug":"my-social-media-content-marketing-projects","status":"publish","type":"post","link":"https:\/\/brandsadvisor.in\/rajlugun\/my-social-media-content-marketing-projects\/","title":{"rendered":"My Social Media &#038; Content Marketing Projects"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Social Media &amp; Content Marketing projects have enabled me to develop and execute effective strategies that drive engagement and increase brand awareness. Through these projects, I have gained expertise in content creation, social media management, influencer partnerships, and analytics, which can be applied to future projects and opportunities. With a deep understanding of various marketing strategies and tactics, I am confident in my ability to help take your business to the next level through social media and content marketing.<\/p>\n\n\n\n<div class=\"blockart-section blockart-section-32508e0f\"><div class=\"blockart-container\"><div class=\"blockart-section-inner\">\n<div class=\"blockart-column blockart-column-bfba3e9a\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-e48638aa\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1161 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/community-management-.webp\" alt=\"\" height=\"331\" width=\"490\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/community-management-.webp 490w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/community-management--300x203.webp 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/figure>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-24d08fb3\">2) <a href=\"https:\/\/drive.google.com\/file\/d\/14tPRMaVPwLSpQqXy2P9CNunCRxfEu49j\/view?usp=share_link\" data-type=\"link\" data-id=\"https:\/\/drive.google.com\/file\/d\/14tPRMaVPwLSpQqXy2P9CNunCRxfEu49j\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\">Savvyor Hospital Community Management<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Community engagement strategy development, moderation, crisis management, building and maintaining a positive online community.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Created a list of marketing channels and curated content ideas for driving traffic to a community forum<\/li>\n\n\n\n<li>Developed a community engagement strategy to keep users actively engaged in discussions.<\/li>\n\n\n\n<li>Moderated online communities by checking comments, posts, and user behavior.<\/li>\n\n\n\n<li>Analyzed the tone of online comments and responded appropriately using the escalation matrix.<\/li>\n\n\n\n<li>Developed a crisis plan to mitigate negative impacts in case of a breach of privacy or confidentiality.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"blockart-column blockart-column-989c7a09\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-9604c4c8\"><img decoding=\"async\" class=\"wp-image-1160 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Content-Strategy.webp\" alt=\"\" height=\"331\" width=\"491\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Content-Strategy.webp 491w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Content-Strategy-300x202.webp 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-138f2ffc\">1) <a href=\"https:\/\/drive.google.com\/file\/d\/1MjQFgvyf6YVw5tVK0B1uikNgytYA2aLQ\/view?usp=share_link\" data-type=\"link\" data-id=\"https:\/\/drive.google.com\/file\/d\/1MjQFgvyf6YVw5tVK0B1uikNgytYA2aLQ\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\">Kidmedics Assignment<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Developing engagement strategies, measuring key performance indicators, &amp; Identifying and selecting effective marketing channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Developed end-to-end content strategy to achieve brand objectives of increased website traffic, downloads, and active users.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identified six marketing channels to achieve objectives, including paid, owned, and earned media.<\/li>\n\n\n\n<li>Chose four paid channels to increase app downloads, each with at least one ad format and campaign idea to achieve 1,00,000 downloads in 6 months.<\/li>\n\n\n\n<li>Allocated budget among activities such as creating awareness, retargeting campaigns, and engagement activities based on strategic goals and reasons.<\/li>\n\n\n\n<li>Selected two KPIs per stage of the consumer funnel (Awareness, Consideration, Purchase, Delight) to measure content marketing and paid advertising strategies.<\/li>\n\n\n\n<li>Developed engagement strategy to reduce uninstallation rate of 70% by generating at least three ideas to improve user retention.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social Media &amp; Content Marketing projects have enabled me to develop and execute effective strategies that drive engagement and increase&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,45],"tags":[34,35],"class_list":["post-1159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-projects","category-experience","tag-content-marketing","tag-social-media"],"_links":{"self":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts\/1159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/comments?post=1159"}],"version-history":[{"count":4,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts\/1159\/revisions"}],"predecessor-version":[{"id":4652,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts\/1159\/revisions\/4652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/media\/4650"}],"wp:attachment":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/media?parent=1159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/categories?post=1159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/tags?post=1159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}