{"id":1164,"date":"2023-07-08T14:11:52","date_gmt":"2023-07-08T14:11:52","guid":{"rendered":"https:\/\/raj.brandsadvisor.in\/?p=1164"},"modified":"2024-02-12T05:34:34","modified_gmt":"2024-02-12T05:34:34","slug":"my-public-relations-pr-projects","status":"publish","type":"post","link":"https:\/\/brandsadvisor.in\/rajlugun\/my-public-relations-pr-projects\/","title":{"rendered":"My Public Relations \u2013 PR Projects"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Through my experience in PR projects, I have gained expertise in developing and executing effective strategies that enhance brand reputation and drive engagement. I have skills in media relations, crisis management, event planning, and strategic communication, which can be applied to future projects and opportunities. With a deep understanding of various PR tactics, I am confident in my ability to help take your business to the next level through public relations.<a href=\"https:\/\/docs.google.com\/presentation\/d\/1mvU1B87b70k-BWoxL7-M5Ap5tmooMB4m\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<div class=\"alignfull blockart-section blockart-section-c1386999 alignfull\"><div class=\"blockart-container\"><div class=\"blockart-section-inner\">\n<div class=\"blockart-column blockart-column-16bcd2bf\"><div class=\"blockart-column-inner\">\n<div class=\"blockart-section blockart-section-ca0ba848\"><div class=\"blockart-container\"><div class=\"blockart-section-inner\">\n<div class=\"blockart-column blockart-column-6ffe2ea0\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-f048ac0d\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1165 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Pet-grooming.webp\" alt=\"\" height=\"331\" width=\"491\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Pet-grooming.webp 491w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/Pet-grooming-300x202.webp 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<h6 class=\"blockart-heading blockart-heading-556e9159\">Case Study<\/h6>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-aee4641d\"><a href=\"https:\/\/docs.google.com\/presentation\/d\/1mvU1B87b70k-BWoxL7-M5Ap5tmooMB4m\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\">Pet Grooming Salon<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Audience targeting, Communication Objectives &amp; Message Channels, Budget, and Metrics. Familiar with the six elements of planning an integrated marketing communication campaign (IMC):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target Audience<\/li>\n\n\n\n<li>Communication Objectives &amp; Message<\/li>\n\n\n\n<li>Channels, Budget, and Metrics.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"blockart-column blockart-column-4bf2032c\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-f957a52a\"><img decoding=\"async\" class=\"wp-image-1166 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/airbnb.webp\" alt=\"\" height=\"331\" width=\"491\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/airbnb.webp 491w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/airbnb-300x202.webp 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<h6 class=\"blockart-heading blockart-heading-5ff524d8\">Case Study<\/h6>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-cc838f92\"><a href=\"https:\/\/drive.google.com\/file\/d\/1yKEv0nOmxM-5SYb1vyU-q8YjjR5o3db0\/view?usp=share_link\" data-type=\"link\" data-id=\"https:\/\/drive.google.com\/file\/d\/1yKEv0nOmxM-5SYb1vyU-q8YjjR5o3db0\/view?usp=share_link\">Airbnb Re-Branding<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Visual ideation, Advertising campaign creation, Brand messaging analysis, Critical thinking, and Evaluation.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proficient in identifying and applying principles of visual ideas to create effective advertising campaigns, as evidenced by accurately identifying the principle used in the given images.<\/li>\n\n\n\n<li>Skilled in critically analyzing and evaluating brand messaging, as evidenced by using the NORMS framework to evaluate Airbnb\u2019s \u201cDon\u2019t Go There. Live There.\u201d ad campaign.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"blockart-column blockart-column-5c9f415a\"><div class=\"blockart-column-inner\">\n<figure class=\"blockart-image blockart-image-2eb1e637\"><img decoding=\"async\" class=\"wp-image-1167 hover-effect-static filter-none mask mask-none\" src=\"http:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/ceat-tyres-scaled.jpeg\" alt=\"\" height=\"1683\" width=\"2560\" srcset=\"https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/ceat-tyres-scaled.jpeg 2560w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/ceat-tyres-scaled-600x394.jpeg 600w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/ceat-tyres-300x197.jpeg 300w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/ceat-tyres-1024x673.jpeg 1024w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/ceat-tyres-768x505.jpeg 768w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/ceat-tyres-1536x1010.jpeg 1536w, https:\/\/brandsadvisor.in\/rajlugun\/wp-content\/uploads\/2023\/07\/ceat-tyres-2048x1346.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h6 class=\"blockart-heading blockart-heading-79403675\">Case Study<\/h6>\n\n\n\n<h3 class=\"blockart-heading blockart-heading-dd494efe\"><a href=\"https:\/\/docs.google.com\/presentation\/d\/1mvU1B87b70k-BWoxL7-M5Ap5tmooMB4m\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\" data-type=\"link\" data-id=\"https:\/\/docs.google.com\/presentation\/d\/1mvU1B87b70k-BWoxL7-M5Ap5tmooMB4m\/edit?usp=share_link&amp;ouid=101356921797819908437&amp;rtpof=true&amp;sd=true\">Ceat Creative Brief<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Market analysis, Brand positioning, Campaign objective development, Target audience identification, Consumer insight generation, Competition analysis, and Brand personality development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The objective was to reverse-engineer a creative brief for a brand campaign by CEAT Tyres, an Indian multinational tyre manufacturing company. I identified the following elements of the creative brief:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company description: CEAT Tyres, is an Indian multinational tire manufacturing company.<\/li>\n\n\n\n<li>Brand problem\/opportunity: CEAT Tyres was a forgotten player in the market with competitors such as MRF.<\/li>\n\n\n\n<li>The objective of the campaign: To launch a new product \u2018GRIPP\u2019, a tyre with new technology that provides the best road grip.<\/li>\n\n\n\n<li>Target audience: Car and bike owners who value safety and superior grip on the road.<\/li>\n\n\n\n<li>Consumer insight: Consumers want tyres that provide the best road grip for their vehicles.<\/li>\n\n\n\n<li>Key message: \u201cGRIPP, the tyre with superior road grip\u201d.<\/li>\n\n\n\n<li>Competition information: MRF, is one of the competitors in the market.<\/li>\n\n\n\n<li>Brand personality: Innovative, reliable, and committed to providing superior quality tyres.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Through my experience in PR projects, I have gained expertise in developing and executing effective strategies that enhance brand reputation&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,45],"tags":[26,37,36],"class_list":["post-1164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-projects","category-experience","tag-branding","tag-pr","tag-public-relations"],"_links":{"self":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts\/1164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/comments?post=1164"}],"version-history":[{"count":6,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts\/1164\/revisions"}],"predecessor-version":[{"id":4659,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/posts\/1164\/revisions\/4659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/media\/1225"}],"wp:attachment":[{"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/media?parent=1164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/categories?post=1164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsadvisor.in\/rajlugun\/wp-json\/wp\/v2\/tags?post=1164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}